1961 Reno Nevada, Vista animat Harolds Club Casino
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Reno Harold's Club Casino
Bella immagine animata dello storico Casino americano, così come si presentava negli anni '60 del secolo scorso.
Cartolina postale d'epoca, originale e autentica, FP, in buone condizioni, viaggiata ma priva di francobollo.
Nota storica: Harolds Club was owned and run by Raymond I. Smith (Pappy), his son Harold Smith, and Harold's brother Raymond A. Smith, with other family members having a variety of interests in the operations.
Up until at least the 1960's Harolds Club was the largest casino operation in the world. Bigger than anything in Vegas or Europe.
Pappy Smith was born in 1887 in Vermont, and died in May of 1967.
Harold S. Smith, for whom Harolds Club was named, was born in Denver on February 23 1910, and died in 1985.
In the 1950's and into the 1960's the Smiths were generous supporters of their community. In the days when a home sold for $3,000, the Smiths donated $100,000 or more to the Community Chest, Boy Scouts, and other charitable organizations. They funded a yearly $90,000 scholarship to high-school seniors.
The Reno Day Home, a nursery run by Catholic sisters, is a Smith philanthropy;
the local Methodist Church paid off its mortgage with $5,000 from Smith;
Mormons and members of the Church of the Nazarene have also benefited from their philanthropy.
In 1953 Harolds Club was the biggest business in Reno and the biggest gambling house in the U.S. In 1952 an average of 10,000 customers visited Harolds every day, and bet well over $100 million.
In 1953 Harolds Club grossed an estimated $15 million for a net which outsiders put at $2,000,000. Growth from 1953 in subsequent years would average over 40%, year over year.
Casino success was based more on volume than courting the high-roller clientele.
Slot machines had a payback over 97%, and Harolds employed a Statistician to make sure games and business processes were profitable. Game mix and location were sciences undertaken by Harolds Club.
